Frequently Asked Questions
What's a good conversion rate?
Industry benchmarks: e-commerce 2-3%, SaaS landing pages 5-10%, B2B lead gen 1-3%, paid search 4-6%. Top performers in any vertical hit 2-3x average. Mobile rates typically 50% of desktop. Track your own baseline and improve over time vs. comparing to averages.
How do I improve conversion rate?
Most impact: better headline/value proposition, simplified forms, social proof (testimonials, reviews), urgency/scarcity, clear CTAs, faster page load (each second of delay costs ~7% conversion). A/B test changes - gut instinct is wrong about half the time.
Should I optimize for conversion rate or revenue per visitor?
Revenue per visitor (RPV) is usually more important. Higher conversion at lower price can mean less revenue. RPV captures both conversion and average order value. For SaaS, optimize for qualified-lead-to-customer rate, not raw signup conversion.
What's a typical funnel drop-off?
E-commerce: visitor → product view 30%, view → cart 5-10%, cart → checkout 50%, checkout → purchase 70-80% (cart abandonment ~70%). SaaS: visitor → trial 5-10%, trial → paid 15-25%. Identify your biggest drop-off and focus there for max ROI.
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Business Information Disclaimer: Estimates only. Not professional business advice.
This calculator provides estimates for informational purposes only. Business results vary by industry, market conditions, and execution. Not a substitute for professional business consulting, accounting, or legal advice. Consult qualified professionals before making business decisions.