Frequently Asked Questions
How do I calculate influencer ROI?
Track via: unique discount codes per influencer, custom landing pages, UTM tracking, post-purchase surveys ("how did you hear about us?"). ROI = Attributed Revenue / Influencer Cost. Most accurate for direct response. Brand awareness ROI is harder to measure.
What's a fair influencer rate?
Rough guide: $100 per 10K followers for nano (1K-10K), $1-5K for micro (10K-100K), $5-20K for mid (100K-500K), $20K-100K+ for macro (500K-1M+), $100K+ for celebrity. Add 30-50% for video/exclusive content. Engagement rate matters more than follower count.
Are micro-influencers better than celebrities?
Often yes for ROI. Micro-influencers (10K-100K) typically have 3-5x higher engagement rates and lower CPM than mega-influencers. Niche fit matters more than reach. Test 5-10 micro-influencers before one celebrity deal.
What's a good conversion rate for influencer campaigns?
Direct conversion rates from influencer campaigns vary widely: 0.1% to 1% is common for direct sales on organic posts. Campaigns with an exclusive discount code or a dedicated landing page can reach 1-3%. Niche micro and nano-influencers with highly engaged audiences can top 3-5% in specific niches like fitness, cooking, or tech.
How do I compare influencer cost against other marketing channels?
Compare on CPM (cost per thousand impressions) and CPA (cost per acquisition). Influencers typically run $10-$50 CPM on engaged audiences, similar to social ads but with more credibility. CPA varies a lot, but influencer marketing generally beats cold display ads and competes with paid search traffic in niches with high brand trust.
What metrics should I ask an influencer for before hiring?
Ask for screenshots of their account analytics: average reach per post (not just followers), real engagement rate over the last 10-20 posts, audience demographic breakdown (age, location, gender), and if possible click-through metrics from past posts with links. This data is far more valuable than the follower count in their bio.
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Business Information Disclaimer: Estimates only. Not professional business advice.
This calculator provides estimates for informational purposes only. Business results vary by industry, market conditions, and execution. Not a substitute for professional business consulting, accounting, or legal advice. Consult qualified professionals before making business decisions.